FSBO We Do It For You

Pricing & What You Are Buying

Professional FSBO assistance without giving up control of your sale.

You are purchasing an organized PropertyIntel360 service—not just a collection of forms or marketing files. Your selected plan combines the CRM, human guidance, research, preparation, marketing support, coordination, buyer and offer organization, and continuing assistance described below.

Essential

$2,495

$1,497 initial 60% · $998 final 40%

60 days of support

For sellers who want PropertyIntel360 to handle the major organizational, research, listing-preparation, and core marketing work while keeping the service focused.

  • Guided PropertyIntel360 CRM workspace
  • Assigned PropertyIntel360 representative
  • Jurisdiction-specific FSBO DIY system inside the CRM
  • Detailed seller and property intake
  • Known repair/update organization
  • Property information verification
  • Comparable-sale and active-competition research
  • Practical suggested pricing range
  • Property photo and preparation review
  • Professional listing description and highlights
  • Photo sequencing and lead-image recommendation
  • Seller Shield buyer/inquiry routing
  • Buyer, showing, and offer tools
  • Zillow-ready owner-submission package
  • Core platform-ready listing preparation
  • Core PropertyIntel360 / FSBO Discovery exposure
  • Basic local and regional marketing research
  • Basic social-media marketing package
  • Jurisdiction-specific forms and official resources
  • Professional-provider resources
  • Basic offer-stage organization
  • Limited PropertyIntel360-controlled channel updates

Premium

$4,995

$2,997 initial 60% · $1,998 final 40%

Through closing, up to 180 days

For sellers who want the highest published level of PropertyIntel360 involvement, including expanded marketing, higher-touch professional coordination, stronger offer-stage organization, and contract-to-closing milestone support.

  • Expanded platform-ready listing packages and refreshes
  • Expanded PropertyIntel360 / FSBO Discovery exposure and refreshes
  • Expanded marketing activity
  • Full social-media package with additional refreshes
  • Professional flyer / property sheet / QR materials
  • Photographer and media-provider sourcing and coordination
  • Paid-ad setup, management, and refreshes
  • Flat-fee MLS research and coordination
  • Enhanced open-house marketing
  • Expanded before/after improvement concepts
  • Expanded professional sourcing and coordination
  • Expanded offer-stage organization
  • Contract-to-closing milestone organization
  • Expanded PropertyIntel360-controlled channel updates
  • Higher-touch support within Premium scope

Advertising spend and independent third-party professional charges remain separate.

Custom

Flat Written Quote

Scope agreed before work begins

Custom pricing applies when the actual work materially exceeds the published Essential, Complete, or Premium scope. A higher property value, acreage, waterfront property, or luxury positioning by itself does not automatically require Custom pricing.

Examples can include multiple separately marketable dwellings, multiple parcels requiring separate research, unusual property types, unusually large media requirements, extensive custom campaigns, major seller-requested strategy changes, or other clearly documented work beyond the published plans.

Side-by-side

Detailed service comparison

The table shows the working service scope. A signed Customer Agreement and selected-service agreement control the final contracted scope.

Service / DeliverableEssentialCompletePremium
Guided PropertyIntel360 CRMIncludedIncludedIncluded
Assigned representativeIncludedIncludedIncluded
Jurisdiction-specific DIY systemIncludedIncludedIncluded
Detailed seller / property intakeIncludedIncludedIncluded
Comparable-market researchIncludedIncludedIncluded
Suggested pricing rangeIncludedIncludedIncluded
Professional listing descriptionIncludedIncludedIncluded
Seller ShieldIncludedIncludedIncluded
Buyer / showing / offer CRM toolsIncludedIncludedIncluded
Platform listing packagesCoreExpandedExpanded + refreshes
PropertyIntel360 / FSBO exposureCoreExpandedExpanded + refreshes
Local / regional marketing researchBasicExpandedExpanded
Social-media marketingBasicFullFull + refreshes
Flyer / property sheet / QRAdditionalIncludedIncluded
Photographer / media sourcingAdditionalIncludedIncluded
Paid-ad setup / managementAdditionalIncludedIncluded + refreshes
Flat-fee MLS coordinationAdditionalIncludedIncluded
Open-house marketingAdditionalIncludedEnhanced
Before / after visual conceptsAdditionalLimitedExpanded
Expanded professional coordination—LimitedIncluded
Offer-stage organizationBasicEnhancedExpanded
Contract-to-closing organization——Included
Support period60 days90 daysThrough closing, max 180 days

Separate costs

What the PropertyIntel360 fee does not include

The service fee pays PropertyIntel360 for the work in the selected plan. It does not automatically include independent third-party charges or direct advertising spend.

  • Photography, video, drone, 360-degree media, or floor plans
  • Paid advertising spend
  • Flat-fee MLS broker or brokerage fees
  • Appraisals, inspections, surveys, attorneys, title/escrow/closing services, or lender expenses
  • Repairs, contractors, cleaning, landscaping, staging, printing, signage, insurance, moving, or other independent services

Where coordination is included, PropertyIntel360 can help locate and organize the service. You choose the provider and normally pay that provider directly.

Payment & earned work

How the 60% / 40% structure works

The initial partial payment becomes earned progressively as defined work is substantially completed.

Stage 115% cumulative

Account, intake, project setup, initial organization, and planning.

Stage 235% cumulative

Property research, strategy, preparation review, comparable-market research, and Property Profile development.

Stage 360% cumulative

Listing and marketing development, media organization, platform preparation, Seller Shield setup, and related production work.

Final StageRemaining 40%

Due before final release, publication, activation, or delivery of completed final-stage production deliverables.

The Customer Agreement governs cancellation, earned and unearned amounts, required consumer rights, and other contractual payment terms.

Support scope

Continuing help—not unlimited new work.

Included support covers reasonable activity within the selected service level, including questions, clarification, normal revisions, status changes, process guidance, approvals, buyer/showing questions, marketing updates, and other tier-appropriate assistance.

Major strategy changes, substantial rewriting, extensive additional research, repeated revision cycles, additional properties or parcels, or other work beyond the selected scope may require a separate written quote. No additional paid work begins until the additional scope and price are disclosed and approved.

Roles

What PropertyIntel360 does—and what you decide.

PropertyIntel360Seller
Organizes the sale workflowOwns and controls the property
Researches market informationChooses the asking price
Prepares listing and marketing materialsApproves property facts and marketing
Helps organize buyers and showingsDecides who may view the property
Organizes offer informationAccepts, rejects, or counters offers
Coordinates professionals where includedSelects and hires professionals
Tracks tasks and milestonesSigns contracts and makes final sale decisions

Ready to discuss your upgrade?

Your existing CRM and property stay with you.

No duplicate account. No duplicate property. No unnecessary second intake.

Professional boundaries and no guaranteed result

PropertyIntel360 provides administrative, organizational, research, marketing, technology, workflow, coordination, educational, and transaction-support services. PropertyIntel360 is not acting as your real-estate broker, attorney, appraiser, inspector, lender, title company, tax adviser, accountant, surveyor, insurance professional, or other regulated professional unless separately licensed and expressly engaged in writing to provide that service.

PropertyIntel360 cannot guarantee a specific property value, asking price, buyer, showing, offer, offer amount, sale price, time to sell, appraisal result, financing approval, inspection result, closing date, or completed sale.